Guerrilla Music Marketing: 100k Streams on $100

You don’t need a label, a manager, or a marketing budget to build a real audience. You need a strategy — and this book is it.

Guerrilla Music Marketing: 100k Streams on $100 by Haselton Media Group is the no-fluff playbook for independent artists who are ready to stop waiting and start moving. Built on the same tactics used by indie artists who’ve cracked playlists, gone viral on TikTok, and built loyal fanbases from nothing, this book gives you a step-by-step marketing system that works whether you’re dropping your first single or your fifth album.

What’s Inside

• Playlist Pitching That Actually Works — How to get on editorial and independent playlists without a PR firm, including the exact pitch format that gets responses
• Social Media Micro-Strategy — Platform-by-platform breakdowns of what content drives streams on TikTok, Instagram Reels, YouTube Shorts, and X
• The $100 Ad Stack — How to stretch a tiny budget across Facebook, Instagram, and Spotify ads for maximum reach-per-dollar
• Fan Funnel Architecture — Build an email list, a Discord, and a fanbase that streams on command when you drop
• Release Rollout Timeline — The exact week-by-week campaign calendar from announcement to post-release push
• Press & Blog Outreach — How to land blog features, podcast interviews, and music blog placements without a publicist
• Sync Licensing Basics — How to get your music into film, TV, and YouTube content for passive stream income
• Data-Driven Decisions — Using Spotify for Artists, Apple Music for Artists, and social analytics to double down on what’s working

Who This Book Is For

This book is written for independent artists, bedroom producers, and DIY musicians who are serious about building a career on their own terms. If you’ve been releasing music and getting little traction, or if you’re about to drop your first project and want to do it right, Guerrilla Music Marketing gives you the blueprint to compete with artists who have ten times your budget.

Available in eBook, Paperback, and Audiobook. Published by Haselton Media Group.